corporate social responsibility

Corporate social responsibility (CSR) is a conceptual methodology whereby companies integrate social and environmental concerns in their business operations. Key CSR issues include governance, environmental management, stakeholder engagement, labour standards, employee and community relations and social equity.

In this era of environmental awareness and information sharing, investors and customers alike are becoming increasingly selective in their choice of companies. Consequently, business activities must also stay aligned with society’s legal, ethical and communal aspirations.

Effective CSR programme can:

• Increase profit/reduce costs.
• Reduce operating cost/increase operational efficiency.
• Increase sales and customer loyalty.
• Increase productivity, efficiency and quality.
• Improve access to capital.
• Sharpen decision-making and reduce risk.
• Enhance brand image and reputation.
• Uncover previously hidden commercial opportunities, including new markets.
• Attract, retain and motivate employees.